Ever since it’s explosion into everyday life back in 2020, TikTok’s algorithm hasn’t failed to impress it’s millions of users. In fact, it’s one of the first times we’ve ever seen a social media app recommend content so accurately to the right users.
However, it’s scarily accurate algorithm is also impossible to figure out which can make becoming a successful TikToker extremely hard work.
Luckily, we’ve figured out some of the reasons videos go viral on TikTok and how to algorithm impacts this. Keep reading to finally understand TikTok’s CRAZY algorithm!
Video Engagement - Likes, Shares, Watches, And Stitches
I think we all understand that the more a video on TikTok is interacted with, the more the algorithm will push that video onto other peoples ‘For You Pages’.
TikTok’s algorithm bases what videos show up on your homepage, based on what other people similar to you are interacting with. This is based on how many likes a video gets, how many shares it get, the amount of watches and re-watches it gets, and how many people are using the video to create other related content such as stitches.
Whether it’s a video of you dancing or of your dog running into a glass door, the algorithm will boost your content depending on what’s trending and what content the user likes to watch.
This is why following trends including sounds, voice effects, and filters can have a huge influence on whether your content ends up on peoples for you pages or not.
TikTok uses device settings to optimise performance. You’ll find that your device settings can have a huge influence on what appears on your for you page, including language preference, country, device, and your interests.
This is important to consider if you are a UK citizen and are wanting to target people in the US or France for example.
Captions & Hashtags
Captions are about to become a huge indicator to TikTok, as they’ve just upped the max character length to a whopping 2000 characters - more than LinkedIn!
TikTok is about to be used more commonly as a search engine than just another social media app full of meme videos. You can read more about this in our Instagram post, Social SEO & TikTok.
While Instagram are devaluing hashtags, TikTok uses them to understand the type of content and helps the algorithm to send it out to the target audience. For this reason, it is crucial that you are using the right hashtags for your content and also the trending hashtags within your industry.
Audio trends are HUGE on TikTok, with trends coming out of sound bites of our favourite TV shows, celebrities, and other TikTok famous clips.
When a video used one of these trending audios, the video will be pushed out to a larger audience so keeping on top of what sounds are trending and how to use them will be highly advantageous.
Have your ever noticed a little feedback box appear on screen while scrolling on TikTok?
This is the algorithm learning more about the type of content which is suited to you as a user, but also what is popular in terms of subject, audio, and filters.
As a creator its a good sign that the algorithm is always checking on itself, as it means it is more likely to send out your content to the right audience!