Endura Roses came to us at a time of substantial growth for their online sales in light of the pandemic. It was time to capitalise on that growth with retargetting campaigns to maximise on the audiences most likely to convert.
Remarketing: With a strong following and healthy website figures, switching on the remarketing ads instantly saw a significant ROI, bringing in an £14+ ROAS in the first initial weeks for the bottom of the funnel campaigns. Further refining of these ads has seen a £29+ ROAS during peak seasons.
With a new product range on the horizon, we’ve had some great learning that we can further inject to create a successful launch, understanding how their customers interact with ads and most importantly using a data-led approach to drive engagement for the new collection.
SEO: Keyword research was key to the immediate success that we were able to achieve with Endura Roses. By refocusing the content on the site, we were able to not only improve the overall search visibility for Endura but also improve the quality of the traffic that was being generated. By refocusing our keyword strategy to target the most relevant terms to Endura's target audience, we were able to attract users which we were then able to successfully convert into customers.
With keyword research completed and keyword mapping successfully implemented to help revitalise the on page content, the next step of our campaign was focused on Off Page SEO. By utilising various link building channels, we were able to enhance Endura's backlink profile in terms of both quantity and quality. Link building tactics such as citations and guest blogging allowed us to increase the trust and authority associated with the domain along with helping to increase brand awareness and direct referral traffic to the website.
With a strong following and healthy website figures, Eudura Roses saw a significant ROI, bringing in an £14+ ROAS in the first initial weeks for the bottom of the funnel campaigns. Further refining of these ads has seen a £29+ ROAS during peak seasons. Eudura have been a client of ours for over 5 years. They continue to see YoY growth with their SEO.
Amazing company to work with! It's because of these guys we are getting amazing results with our marketing campaigns! Thank you” -★★★★★ - Google Reviews